Privacy Policy

Voluntarily provided information:

1. Information We Collect and How We Collect It

We collect information that falls into two broad categories — information You provide voluntarily, and information that is collected automatically as You use the Service.

• Email address — collected when You subscribe to Our newsletter, leave a comment (if enabled), or contact Us directly.
• Any additional details You choose to include when writing to Us through the contact form.
• Comment content — if You participate in public discussions on the site.

Automatically collected information:

• Device and browser metadata — browser type and version, operating system, screen size, language preferences.
• Log data — approximate geographic region (city / country level), pages visited, referring website (referrer), timestamps of requests, and IP address (stripped or hashed where possible).
• Usage patterns — aggregate, non-personal data about which articles, tool pages, and glossary entries readers engage with most.

We do not request or knowingly collect sensitive personal data such as government-issued identifiers, precise geolocation, biometric data, or financial information unless You voluntarily submit it (for example, in a reader email that We did not solicit).

2. Legal Basis for Processing

Depending on the applicable jurisdiction, We process information on the following legal grounds:

• Contractual necessity — processing required to deliver the Service, respond to Your inquiries, or fulfill a subscription.
• Legitimate interest — processing necessary to operate a secure, reliable, and editorial-quality website (analytics, spam prevention, fraud protection, performance optimisation).
• Consent — where You have explicitly opted in, such as subscribing to the newsletter or accepting optional cookies.
• Legal obligation — processing required to comply with applicable laws, court orders, or regulator requests.

3. Applicable Data Protection Regulations

We design Our practices to respect the rights granted to individuals under major data protection laws, including:

• EU General Data Protection Regulation (GDPR) — applies to readers located in the European Union or the European Economic Area.
• Brazilian General Data Protection Law (Lei Geral de Proteção de Dados Pessoais, LGPD) — applies to readers located in Brazil.
• California Consumer Privacy Act / California Privacy Rights Act (CCPA / CPRA) — applies to readers located in California, United States.
• United Kingdom General Data Protection Regulation (UK GDPR) — applies to readers located in the United Kingdom.
• Other local data protection laws — We strive to extend equivalent protections wherever readers access the Service.

If You are located in a jurisdiction with specific data protection rights, You may exercise those rights by contacting Us at the address provided in Section 10.

4. How We Use Your Information

We use the information We collect only for purposes that are compatible with the reasons it was collected. Specifically, We use information to:

• Deliver, maintain, and improve the Service — including loading speed, content quality, and editorial direction.
• Send newsletters and other communications You have explicitly requested.
• Respond to reader inquiries, feedback, and support requests.
• Detect, prevent, and investigate abuse, spam, fraud, and security incidents.
• Comply with legal obligations and respond to lawful requests from authorities.
• Aggregate and anonymise data to understand broad reader trends (e.g., which tool categories are most explored) without identifying individuals.

We do not sell Your personal information to third parties. We do not use email addresses collected through the newsletter for third-party direct marketing. We do not build advertising profiles for sale.

5. How We Share Information

We may share information only in the limited circumstances described below:

• Service providers — with carefully selected vendors who help Us operate the Service, such as hosting providers, email delivery services, analytics providers, and security services. These providers may process information only to perform their contracted functions and are prohibited from using it for their own purposes.
• Legal and safety requirements — if required or permitted by law, court order, government request, or to protect Our rights, readers, or the public.
• Business transfers — in connection with a merger, acquisition, asset sale, or similar transaction, subject to appropriate confidentiality obligations.
• With Your explicit consent — in any scenario where You have affirmatively authorised the disclosure.

We do not share personal information with advertising networks, data brokers, or third-party marketers.

Data storage:

6. Data Storage, Security, and Retention

Service providers may process and store information in countries other than Your own. We require such providers to maintain appropriate safeguards and to process data only on Our instructions.

Security:

We implement reasonable administrative, technical, and organisational measures — including encrypted connections (HTTPS), access controls, and regular security reviews — designed to protect information against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is 100% secure, and We cannot guarantee absolute security.

Retention:

We retain information only for as long as necessary to fulfil the purpose for which it was collected, unless a longer retention period is required or permitted by law. Newsletter unsubscribe requests are honoured promptly, and associated email addresses are removed or anonymised from active mailing lists.

7. Cookies and Similar Technologies

knownexus.work uses cookies and local storage for essential site functionality, remembering preferences, understanding aggregate engagement, and preventing abuse. You can control cookies through Your browser settings. For full details, including the categories of cookies used and how to manage them, please review Our Cookie Notice at knownexus.work/cookies.

8. Third-Party Advertising and Personalisation Opt-Outs

We do not run Our own targeted advertising programmes. However, third-party ad networks and technology providers may appear on other websites You visit. If You wish to opt out of personalised advertising served by major providers, You may use the following opt-out resources:

• Google Ads Personalisation — https://myadcenter.google.com/personalizationoff
• Google Partner Sites Advertising — https://policies.google.com/technologies/partner-sites
• European Digital Advertising Alliance opt-outs — https://www.youronlinechoices.eu/
• Network Advertising Initiative opt-outs — https://optout.networkadvertising.org/
• Digital Advertising Alliance (US) opt-outs — https://optout.aboutads.info/

Opt-outs are cookie-based. If You clear cookies or use a different browser, You may need to opt out again.

9. Your Rights as a Reader

Depending on Your location, You may have one or more of the following rights regarding Your personal information:

• Right of access — to request a copy of the personal information We hold about You.
• Right to rectification — to request correction of inaccurate or incomplete information.
• Right to deletion ("right to be forgotten") — to request deletion of personal information, subject to certain legal exceptions.
• Right to restriction of processing — to ask Us to limit how We use Your information.
• Right to data portability — to request a structured, commonly used, machine-readable copy of information You provided.
• Right to object — to object to certain processing based on legitimate interest.
• Right not to be subject to automated decision-making that produces legal or significant effects.
• Right to lodge a complaint — with a data protection authority in Your country or region.

To exercise any of these rights, write to Us using the contact information in Section 10. We will respond without undue delay and within the timeframe required by applicable law.

10. Children's Privacy

knownexus.work is a general-interest educational website intended for an adult audience. We do not knowingly collect personal information from children under 13 (or under 16 in the EU/EEA). If We become aware that We have collected personal information from a child under the relevant age threshold, We will take steps to delete that information promptly.

11. Third-Party Links

Our Service contains links to third-party websites — for example, links to the tools and products reviewed in Our articles, or links to designers and agencies featured in Web Inspiration case studies. We are not responsible for the privacy practices of those third-party sites. We encourage You to review the privacy policies of any site You visit through a link on knownexus.work.

12. Changes to This Policy

We may update this Privacy Policy from time to time — for example, to reflect new legal requirements, changes in Our operations, or clarifications of existing practices. When We make material changes, We will post a prominent notice on the homepage and update the "Last Updated" date at the top of this page. Your continued use of the Service after such changes constitutes Your acceptance of the revised policy.

13. Contact Us

If You have any questions, comments, or requests about this Privacy Policy or Our data practices generally, please write to Us at:

KnowExus — Privacy Team
Email: privacy@knownexus.work
Website: knownexus.work/contact

We will make every reasonable effort to respond to Your enquiry within 30 days, or within the shorter timeframe required by applicable law.