Overview
Loom keeps it simple and human. Warm neutrals, approachable illustrations, and honest photography make a business tool feel friendly.
Style Tags
MinimalSaaSVideo
Typography
Gilmer (sans-serif) + editorial serif accents
Color Palette
#6C5CE7
#FFD166
#000000
#FFFFFF
Layout
Simple two-column alternating, centered hero with animated product video
Notable Features
- Animated SVG illustrations
- Customer story cards
- In-product recordings as demos
