Overview
lululemon bridges commerce and editorial. Product pages tell stories, campaign pages feel like magazine spreads, and community content drives connection.
Style Tags
EditorialE-commerceLifestyle
Typography
Avenir Next (sans-serif) with custom display type
Color Palette
#000000
#FFFFFF
#F7F7F2
#DD4124
Layout
Editorial product story, campaign landing pages, lifestyle photography
Notable Features
- Product-as-story approach
- Community hub section
- Editorial campaign pages
