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EDITORIAL · INSPIRATION

Patagonia

https://patagonia.com ↗
Patagonia website screenshot

Overview

Patagonia's website blends commerce with activism. Environmental stories sit alongside products, creating a narrative of purpose.

Style Tags

EditorialE-commerceOutdoor

Typography

Canela (serif) + Helvetica (sans-serif)

Color Palette

#0C231E
#FFFFFF
#E6DED1
#B63D2E

Layout

Story-first homepage, campaign-driven collections, Worn Wear section

Notable Features

  • Environmental storytelling
  • Worn Wear program integration
  • Activism landing pages

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