S
WEB DEVELOPMENT
SEO
Also known as: Search Engine Optimization
Definition
SEO (Search Engine Optimization) is the practice of improving your website so that search engines like Google rank it higher in organic (non-paid) search results. Good SEO makes it easier for people to find you.
Simple Explanation
Search engines use hundreds of signals to rank pages: content quality, relevance, page speed, mobile usability, site structure, and more. SEO means understanding these signals and optimizing your site accordingly.
Real-World Use Case
A bakery wants people to find 'best chocolate cake [city]' on Google. SEO involves writing blog posts about chocolate cakes, getting local directory listings, and ensuring fast mobile loading.
Examples
Keyword researchOn-page optimizationTechnical SEOLink buildingSchema markup
Related Terms
Learn More
- Google Search Central
- Moz SEO Beginner Guide